Pretty much my entire acquaintance has got in touch with me today to tell me that Littlewoods Direct are using Esperanto in their new advertising campaign. I find it vaguely surprising that so many people I work with read it in the Metro this morning and had a lightbulb moment – “Isn’t that that weird language Clare speaks?!” – then proceeded to text me to let me know. I didn’t think any of them listened to me What surprises me most about this story, however, is the fact that Littlewoods still exists in any form and is having an advertising campaign! I assumed when the catalogue shops disappeared from the high street a few years back that the whole outfit had gone bust

I haven’t seen the advert yet anyway because I only had the tv on briefly tonight and I was watching BBC. I will be very interested to see it though, particularly after reading the following Facebook status…

John is shortly to go on the BBC World Service about the new Littlewood’s ad that purports to use Esperanto, but in fact does no such thing.

How curious!

I had a look on the BBC website, but all I’ve found so far is a clip of David Kelso saying something intelligent about Esperanto. That is to say, I am taking a blind leap of faith in describing what he’s saying as intelligent because I don’t have audio and there isn’t a transcript, but I’ll be incredibly surprised if it’s otherwise If anyone has actually seen the ad, let me know..

Tags: advert, Esperanto, littlewoods

This entry was posted on Monday, July 14th, 2008 at 10:40 pm and is filed under Esperanto. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.